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Hello. We’re SynergyXR

Back in 2020, we launched the first version of SynergyXR as a way to make it easier for professionals to use virtual and augmented reality in their day-to-day work. But the team behind the product has roots that go all the way back to the very infancy of what we know today as the extended reality industry.

It all started with an idea and a napkin

“What if we cherry-pick the very best of what we’ve learned from 10 yrs. of building custom XR solutions and build a faster, easier, and smarter way to use augmented and virtual reality?” 

That’s the question Mads, Sune, and Thomas asked themselves that day in a cafe in Aarhus, Denmark. An idea was born. What followed was a feverish napkin session that ended up being the blueprint for what we today know as SynergyXR.

Our mission is to bring XR to the people

We see a future and a present where extended realities like augmented and virtual reality will continue to revolutionize the way we live, work, and play.

Things will become easier and work faster. We’ll discover new ways to communicate and share. Physical barriers won’t matter as much.

That’s why we’re committed to helping these technologies become the norm. By designing and building people-first solutions, we can help bring XR to the people today, not tomorrow.

Our journey

We’ve been helping some of the world’s biggest brands lean into extended realities for more than a decade. It all started back in 2008, and throughout the years has blossomed into a team of industry-leading developers, designers and thought-leaders who are on a mission to bring XR to the people. 

2021: Unity Studios becomes SynergyXR

The company and product take on the same name to mark a new direction for the team and a stronger commitment to the vision.

2020: The launch of SynergyXR

SynergyXR is released and as one of the first DIY augmented and virtual reality platform instantly becomes a hit with customers.

2018: 3 partners acquire Unity Studios

Mads, Sune, and Thomas take over ownership of Unity Studios and begin the early stages of what will become SynergyXR.

2016: Unity Studios shifts from gaming to business

Mads takes over as CEO of Unity Studios and shifts focus from developing games to creating XR solutions for businesses.

2008: Unity Studios is born

The founders of Unity Technologies create Unity Studios to design and develop games for the Unity platform.

Meet the team

Mads TroelsgaardCEO | Co-founder

Mads is a Co-founder and Chief Executive Officer of SynergyXR. He’s regarded as one of the world’s most experienced XR executives and a prolific thought leader who eagerly shares his message on stages, publications, and other media outlets across the globe.  

Fun fact: Mads used to work in the film industry.

Sune Wolff, PhD
CTO | Co-founder

Sune is a Co-founder and Chief Technology Officer of SynergyXR. As the technical mastermind behind SynergyXR, he’s overseen the design and development since day one. Sune also spends his time sharing expertise on the technological advancements within XR and how businesses and communities can utilize them. 

Fun fact: Sune holds an Industrial PhD in Software Engineering.

Thomas Fenger
CXO | Co-founder

Thomas is a Co-founder and Chief Experience Officer of SynergyXR. He heads up the custom solutions team and oversees all of our customized XR solutions. With a background as an experience designer, Thomas is the go-to person for helping customers build interactive XR applications.  

Fun fact: Thomas used to be an architect.

Corey Morris
CMO

Corey is the Chief Marketing Officer of SynergyXR. Before joining us, he was a global marketing lead at Airbnb and helped lead startup Gaest.com to an acquisition in 2019. His experience in the startup/scale-up world mixed with his strong marketing acumen provides the perfect conditions for growing SynergyXR. 

Fun fact: Corey is an ultrarunner.

Anders Hansen
Sales Director

Anders is the Sales Director of SynergyXR. He has more than a decade of sales experience and specializes in helping businesses of all shapes and sizes understand how XR can help their company grow. With his down-to-earth approach, Anders can make even the most complicated tech easy to understand.  

Fun fact: Anders holds a degree in business law.