With a global pandemic, Grundfos had to look for new ways to connect with customers. We sat down with Marielle Ekström and Nicolai Kallestrup from Grundfos to talk about how they found a new and easy way to meet customers.
Before the pandemic, Grundfos was already looking into using virtual reality (VR) as a way to meet customers.
However, when the world was put on lockdown and in-person meetings were no longer an option, instead of panicking, Grundfos chose to make the best out of a bad situation. They intensified their focus on innovation and worked to find a new way to connect a dispersed workforce, meet customers and manage projects across the globe.
We spoke with Marielle Ekström, Senior Marketing Project Manager and Nikolai Kallestrup, Designer & Concept Developer from Grundfos about why they chose to work with SynergyXR and how the platform helped them through one of the biggest global challenges in recent memory.
Why did you start using SynergyXR?
Marielle Ekström: With COVID-19 on the rise, traveling wasn’t an option, so we had to come up with alternative ways of meeting with our customers.
Nikolai Kallestrup: With SynergyXR, we can show our products at scale in 3D right in front of our customers, something that PowerPoint simply can’t do. When our customers can stand next to a 1:1 3D model, we can be more specific about important parts of the products. This helps us deliver a richer, more complete customer experience.