Picture this: it’s a cloudy day in March 2020, and society has just been shut down because of a global pandemic. In your calendar for the coming week, you have five sales meetings (three of which are out of town) all of which are now cancelled due to government imposed travel restrictions. You quickly download Zoom or Teams, but just as quickly realize that talking to someone through a flat video chat just isn’t the same as sitting across from them. And explaining how your complex products work isn’t easy or fun through a video call – and the times you’ve done it in the past only resulted in your customers quickly losing interest. If you were alive in 2020 and working in sales, this situation might sound familiar.
But what if there was a different way to present your products? Imagine if you had a digital version of the real world where you could always meet your customers in person – creating the perfect space for you to interact and engage with your customers and where customers could interact with full-size versions of your products.
With extended reality you’re never bound to your physical location.
Sound far-fetched? It’s not. The technology is already here. In fact, this is exactly how our sales team managed to transform traditional and boring sales pitches into true immersive customer experiences. The technology behind it is called Extended Reality (commonly known as XR). And when unfolded, XR covers three main areas:
While some of these technologies might be completely new to you, you’re likely already familiar with many of them. For instance, Augmented Reality is already used in many of our favorite social media apps (think filters on Snapchat and Instagram), and increasing numbers in the gaming industry are switching from traditional video games to immersive VR games where you find yourself right in the center of the action.
However, Extended Reality is much more than social media and gaming. At its core, it enables people to meet in virtual, 3D spaces and interact with digital objects – whether you’re in the office, at home or in a public space. With Extended Reality you’re never bound to your physical location.