For businesses that have gotten used to quickly jumping between Zoom calls for sales, using XR can ensure that you can continue to maximize time and reduce travel costs, while ensuring a lively and engaging client experience.
According to Thomas, by using XR, businesses are easily able to show products in the relevant environment. Furthermore, for anyone in the business of selling large, heavy pieces of machinery, using Augmented and Virtual Reality makes it far easier for potential clients to see and even test out a new product. In addition, using XR allows you to tailor specific products quickly and easily to clients, thus enhancing the client journey.
SynergyXR, for example, has been working with Vikan, a producer of hygienic cleaning tools to develop digital twins of their products and concepts with customers, effectively recreating the feeling of a physical showroom. Elsewhere, Danish company Kompan lets users design their own playground or fitness area using AR.
According to Corey, while much of the workplace has become accustomed to remote working, a sort of Zoom fatigue has set in for many employees. However, by using XR tools, companies can retain the benefits of working remotely while ensuring that the personal touch is not lost.